I’ve spent 25 years growing my own creative business to amazing new heights by doing what I love, working with clients that I want to work with, and having enough time for my personal passions and travel.
Which is why….
I wrote this book for you.
I understand the highs and lows of being a creative professional. I know all too well the struggle of working 70+ hours a week, and pushing yourself towards burnout and being driven only by that passion in your soul for what you do.
I know because I had reached that point and I knew something had to change, but I didn’t know what…
My answer came one Sunday night 20 years ago….
In the early stages of growing my creative business practice, I was saying “yes” to every potential client that came my way and in just 18 months I was earning six figures.
My business doubled every year for the next five years, but there was one huge problem.
The reason my business was growing so much was that I was still saying yes to every prospective client. I was caught in a trap of wanting to “help” everyone. And while I hired an assistant and a part-time intern, I was still working nearly 70-hour weeks and had totally sacrificed my life to my business. My life was my business. Balance was nonexistent.
But on this one particular Sunday, I was feeling frustrated at having to work again and pissed off that there wasn’t a better way. I stomped downstairs to my office. I yanked open the file drawer for my client files and grabbed an armload of them, and dumped them on a nearby table.
I stood there staring at forty client folders. I didn’t know what I was looking for, but I knew something had to change.
And then the answer came….